Mountain Press Appointed As UK PR Representatives For Crans-Montana

Crans-Montana, one of the world’s premier winter and summer mountain resorts, has appointed Mountain Press and its brands, Ski Press and Cycle Press, to represent its media relations interests in the UK and Ireland.

Located in the Valais region of Switzerland, the French speaking resort is renowned for its quality of accommodation, services, cuisine, retail possibilities and all-year mountain activities. The extensive ski area has vast on-piste and off-piste opportunities up to an altitude of 3,000 metres – with the town situated on a high plateau at 1,500 meters, overlooking the Rhone Valley and beyond to what is considered to be one of the finest views of the Alps, from Mont Blanc to the Matterhorn and beyond.

The new Chalet Alaïa is a year-round action sports centre, opening in January 2019, with over 5,000 m2 of indoor and outdoor space for freestyle skiing and skateboarding.

Commenting on the appointment of Mountain Press, Sales Manager of Crans-Montana, Pierre-Henri Mainetti, said:

We are delighted to be working with Mountain Press in the UK to help us reach more skiers, snowboarders and cyclists who want to travel to the mountains during the summer and winter. Crans-Montana offers so many possibilities for visitors from the UK, including easy access via Geneva Airport and also nearby Sion during the weekends in the busy winter period with the airline SWISS. We have a fantastic product here and we are looking forward to sharing our news and stories more with the British public.

Rob Stewart, PR Director of Mountain Press, said:

It’s very exciting for us to be working with Crans-Montana. On a personal level, I have had some fantastic experiences in the resort over the past 25 years – it was the very first place I skied in Switzerland and I’ve been back many times since. Crans-Montana offers a unique blend of a highly sophisticated town with the kind of skiing that suits every level, particularly intermediates who enjoy long runs but also experts who enjoy ski touring and off-piste away from the crowds. The Valais region in summer is second to none when it comes to mountain holidays and Crans-Montana has become a name synonymous with cycling, golf and mountain biking during the past few years and we are delighted to have the opportunity to spread the word about this amazing destination.

Journalists interested in discussing editorial opportunities with Crans-Montana should contact Rob Stewart to confirm an appointment.

    Company Information

    Crans Montana is a chic and stylish ski resort located in the Valais canton of Switzerland (French speaking), around two hours by train from Geneva Airport.

    The resort is part of the Best of the Alps group.

    Two towns, Crans and Montana, merge together to form the resort and both have their own identities. Sitting on a high plateau above the Rhone Valley and facing south, the views are spectacular, especially from higher altitudes where it’s possible to see Mont Blanc in the west, through to the Matterhorn and way beyond to the east. The skiing is well suited for intermediates, with a wide range of blue and red runs, but there’s excellent beginners areas as well as some more challenging slopes for experts, including some interesting off-piste and ski touring terrain. Accommodation is varied, with a strong luxury element including several 5* hotels and a spread of 3* and 4* options as well as self-catering apartments and B&B’s.

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    Robert Stewart
    PR DirectorSki Press

    Telephone: +00 44 (0)7543 799338




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