FLŌA launch New All Action Baselayer Collection For 19-20 Winter Season

Technical performance apparel brand, FLŌA, has launched a brand new baselayer collection in the lead up to the 2019-20 winter season.

A baselayer that delivers at the highest level, the All Action blends together high-intensity performance with exceptional form and style for the demanding athlete to the discerning consumer.

The All Action baselayer is designed for dedicated mountain sports enthusiasts who require a technical garment designed for performance that is combined with a soft hand feel and luxury finish.

With Round Neck and Half Zip options available in tops for men and women, complemented by both Full and 3/4 Length pant options, it offers a radical extension of the FLŌA collection that launched in 2018 alongside an alternative to the Backcountry Baselayer that got everyone in the industry talking last winter.

The Sean Pankhurst (Nike, Canterbury, Usain Bolt) designed collection is made from a Dri Release fabric – 82% Polyester, 10% Tencel and 8% Elastane – that blends hydrophobic and hydrophilic fibres to dramatically improve how wetness is pulled from the skin and away from the body. There’s a Close Body Fit that aids performance and recovery, Closed Hole Mesh ventilation and Merrow stitch seams with a folded cuff finish.

The technical nature of the clothing lends itself to skiing and snowboarding, but as the name suggests, its use goes far beyond the snow.

Founder of FLŌA Sports, Fergie Miller, said:

Following the success of the Backcountry Baselayer, we wanted to introduce a garment that appealed to a wide audience, but kept all the industry leading technical and comfort properties that we had developed with our team. The All Action baselayer is designed for a wide range of sports such as trail running, climbing, hiking, cycling, yoga and Pilates as well as skiing and snowboarding. Our team has spent a lot of time researching and developing what we believe is the best multi-use action sports baselayer on the market.

The All Action baselayer will be available with a special launch price on September 2, 2019 – go to the FLŌA shop to purchase online.

Collection Detail And Pricing

FLŌA All Action Baselayer Shirt / Top, Round Neck, available in Silver, Black and White: Women £99.00, Men £109.00
FLŌA All Action Baselayer Shirt / Top, Half Zip, available in Silver, Black and White: Women £109.00, Men £119.00
FLŌA All Action Baselayer Bottoms / Leggings, 3/4 Length available in Silver, Black and White: Women £94.00, Men £84.00
FLŌA All Action Baselayer Bottoms / Leggings, Full Length ailable in Silver, Black and White: Women £99.00, Men £89.00

All purchases over £60.00 include free worldwide shipping with a 60 day return policy and a 2 year warranty.

Technical Information

  • Colourways: Silver, Black, White
  • Styles: Tops – Crew, Half Zip & Pants – Full, ¾
  • Fabric: 82% Polyester, 10% Tencel, 8% Elastane
  • Delivery: Silver – July, White – Aug & Black – Sept
  • FLŌA-SOFT – a specially chosen fabric for the ultimate softness and body feel
  • Reflective FLŌA branding
  • Merrow stitching (the best you can get) for minimum seam abrasion
  • Lower zip garage and reinforced stitching (Half Zip only)
  • Funnel collar to keep your neck warm
  • Close hole mesh – micro-ventilation under the arms
  • Raglan sleeve to avoid shirts lifting on the sides
  • Angled thumb loops and extended arms beyond the wrist
  • Curved (Women) / Angled (Men) side seams following the shape of the body
  • In-seam pocket for cards, cash or keys
  • High waistband for extra comfort and support
  • Knitted rib quality finish on the hem and cuffs
  • Long hem and cuffs for luxury finish

Want to know more about finding your flow? Read all about it here: find-your-flow


Company Information

Launched in 2018 by former ski racer, founder of the Base Camp and entrepreneur Fergie Miller - with the Backcountry Baselayer - the brand FLŌA quickly became synonymous with high-performance apparel for demanding skiers and snowboarders looking to push their own limits.

With a core team that includes designer Sean Pankhurst (Nike, Canterbury, Dunlop, Debenhams, Manterray and Race) and product developer Heather Brint (Sweaty Betty, Rapha, Castore) and with one of the world’s leading garment factories involved with the manufacturing, the brand soon attracted a long list of athletes keen to work with such an innovative, fresh and dynamic company.

This has been led by Richie Permin, one of the biggest names in backcountry skiing - his Good Morning movie released on Red Bull TV during 2019 has over 1.3M views. Other athletes followed, including Jack Gower (British Downhill Ski Champion), Maisie Potter (British Snowboard Cross Team), Matt Avent (British Ski Cross Team), Ruth Frutos (Spanish Junior Freeride Ski Champion) and Lia Leuenberger (20127 Swiss Snowboard Freeride Champion).

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Robert Stewart
PR DirectorSki Press

Telephone: +00 44 (0)7543 799338

Email: robert@ski-press.com




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