Crans-Montana Launch New Family Festival During December 2019

Swiss resort of Crans-Montana has launched a new family festival titled Etoile Bella Lui, after the famous local fairy that lives in the region.

Families will be able to follow paths illuminated with the light of lanterns to a craft market and Ferris wheel in the centre of town that also includes a central food area, complete with regular visits from Father Christmas and his helpers. During the evenings, special shows and events will take place close to the ice rink, including stories for children, street artists, figure skating and light shows.

The festival takes place from December 6, 2019 to January 5, 2020.

Pierre-Henri Mainetti, Head of Sales for Crans-Montana, said:

As Crans-Montana has gained the Family Destination Label from the Swiss Tourism Federation and is only one of two resorts in the French speaking part of Switzerland to be awarded the label, we have continued to dedicate our winter and summer program to offer something very special for families. The Bella Lui festival will not only add something extra for families visiting the destination before, during and after Christmas, but also attract new people to a resort that they might not have known much about before.

Other Winter News

Crans-Montana launches its platform of dynamic pricing.

It’s now possible to purchase a lift pass for Crans-Montana online via a dynamic sales platform designed by Liftopia. By going through the online portal, customers will be able to buy a lift package at the best available price.

The online model, already widely used by airlines has already been a proven method for consumers to get the best deals by purchasing in advance. Customers with a Keycard © will be able to charge it instantly, thus avoiding any queues.

Barbara Corman, lift sales manager at Crans Montana Aminona (CMA) SA, said:

The cash price is fixed and sold at the maximum rate, but we guarantee our customers the best deal if they buy online. The reduction ranges from 1 or 2% at the last minute on busy days, to more than 65% when purchased well in advance.

Crans-Montana is easily reached from the UK via direct flights into Geneva with SWISS, BA, Jet2 and EasyJet, with a two hour rail and funicular transfer into the resort with one change in the town of Sierre – making Crans-Montana accessible for families and shorter break trips.

    Company Information

    Crans-Montana is a chic and stylish all-year-round mountain resort located in the Valais canton of Switzerland (French speaking), around two hours by train from Geneva Airport.

    The resort is part of the Best of the Alps group.

    Two towns, Crans and Montana, merge together to form the resort and both have their own identities. Sitting on a high plateau above the Rhone Valley and facing south, the views are spectacular, especially from higher altitudes where it’s possible to see Mont Blanc in the west, through to the Matterhorn and way beyond to the east. During the winter, the skiing is well suited for intermediates, with a wide range of blue and red runs, but there’s excellent beginners areas as well as some more challenging slopes for experts, including some interesting off-piste and ski touring terrain. During summer, the resort is a haven for both road cyclists and mountain bikers as well as hikers and adventure seekers. Accommodation is varied, with a strong luxury element including several 5* hotels and a spread of 3* and 4* options as well as self-catering apartments and B&B’s.

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    Robert Stewart
    PR DirectorSki Press

    Telephone: +00 44 (0)7543 799338




    Crans Montana Etoile Bella Lui Festival

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