Author and Illustrator of Ski A to Z Kimberley Kay and Snowsport England coach Dr Carol Porter have launched a research project to understand fears and anxieties that skiers and snowboarders experience, which may be barriers to snowsport participation and enjoyment.
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Recent survey from the Ski Club of Great Britain and the Mountain Trade Network in partnership with Snow + Rock and Racoon Events compares historical data and trends over the last few years – from before, during and after the Covid pandemic.
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The Ski Club of Great Britain has released the results of its 2023 State of the UK Snowsports Market survey, conducted during September and October 2023.
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A survey conducted by the Mountain Trade Network and Ski Press in partnership with Skitude found a confident outlook to the coming winter season and a strong increase in the use of technology to help customers improve their experience.
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With the UK ski industry and especially travel companies, being hit incredibly hard due to the Covid-19 pandemic, is there light at the end of the tunnel for tour operators and agents when things finally start to open up again?
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