Ski Press is a specialist PR and media agency with more than 15 years’ experience working within the ski, travel, mountain tourism and outdoor sectors.
We work with destinations, tourism organisations, tour operators, accommodation providers and winter sports organisations, connecting them with journalists, editors, broadcasters, influencers and content creators throughout the UK and Ireland.
We are deeply involved in the UK ski, travel and mountain tourism industry and maintain close relationships across consumer media, travel trade and the wider winter sports sector.

As a media/PR partner of the Mountain Trade Network that runs LISTEX and the London Snow Show as well as our own annual Winter Launch networking party, we have closer ties to the winter sports travel industry than any other UK media relations company and are also one of the most highly regarded specialist travel PR company’s in the UK.

Ski Press was the first specialist UK ski PR company to publish press releases online and distribute them through social media alongside conventional media channels. We continue to develop new ways of reaching journalists and consumers in what is an evolving environment including co-hosting The Whiteout Ski Podcast.
Traditional editorial remains hugely influential and relevant, but creators, podcasts, video, social media, search and AI search now also influence how consumers find travel inspiration.

Ski Press has represented and worked with leading European mountain destinations, tourism organisations, tour operators and winter sports brands.
Our experience includes working with destinations such as Les 3 Vallées, Crans-Montana Tourism, Jungfrau Ski Region and Les Gets Tourism, alongside organisations and operators including the Ski Club of Great Britain, SkiWeekends, UCPA and other leading mountain tourism businesses.

Our campaigns generate coverage across national newspapers, travel publications, magazines, broadcast outlets, online media and specialist winter sports titles.

Our PR Director Rob Stewart

A specialist ski and travel journalist and PR professional, Rob has worked within the ski industry for more than 20 years and has extensive relationships across the UK national, travel, ski, outdoor and broadcast media.

His work includes strategic destination PR, media relations, press trip development and management, crisis communications, events, content creation and direct journalist engagement.

As a qualified ski instructor and former ski competitor, Rob also brings a level of technical and practical knowledge that is particularly valuable when representing a major ski destination.

This enables Ski Press to understand the product from both a communications and skier perspective and to work confidently with journalists of all skiing abilities.

Rob currently leads UK media relations activity for major Alpine destinations and organisations and regularly works directly with national newspaper travel desks, specialist ski media, broadcasters, influencers and content creators.