SKISET, the world’s number one ski hire company, and EDL, a new, top-of-the-range artisanal ski brand, is launching a limited-edition charity ski in aid of the League Against Breast Cancer. Launched for Breast Cancer Awareness Month, this brand new ski will be available all winter for purchase or hire, exclusively in partner stores of the SKISET network. Proceeds from sales will go to the Gustave Roussy Institute, Europe’s leading cancer research centre. For every pair of skis sold, €200 will be donated to breast cancer research.
SKI EDL Rose by SKISET
Limited edition of 180 pairs for France and 20 pairs for Switzerland.
This one off ski has been designed in pink to reflect the colours of the breast cancer awareness campaign, but has the same build quality as EDL Cobalt, one of the flagship models of the EDL SKI collection. It’s a dynamic, lively, playful ski, intended purely for having fun.
EDL Cobalt was named the 2023 favourite in the Piste Skis for Women category by SkiChrono magazine.
Capucine Blanchoz and Jean-Jacques Vaudey, Managers of Skiset Belle Plagne, said:
“A few years ago, our family went through the ordeal of breast cancer. So straight away we supported the initiative suggested by Skiset. It builds on initiatives that we’ve already set up, such as clothes donations to Groupe Printemps shops and round-ups at checkout – two charitable schemes in aid of the Gustave Roussy Institute. Raising funds to support those going through breast cancer and to aid research makes us feel useful. It gives meaning to our work.”
Skiset was also a partner of Odyssea La Plagne 2023, a charity snow-trail event in aid of breast cancer research and the Gustave Roussy Institute.
Breast cancer is the most common type of cancer and the leading cause of cancer deaths among women. Over 55,000 new cases of breast cancer are detected in France every year, according to the French National Cancer Institute.
EDL Cobalt Model
Sizes 158 cm or 164 cm
Binding EDL 312 in the colours of the ski – recommended retail price €990; Hire from €37/day
On sale and for hire in the network’s partner stores. Order from: skiset.com.
EDL SKI
EDL SKI is a new, Swiss brand for ski enthusiasts, combining artisanal know-how and mountain culture by offering products of high-quality workmanship dedicated purely to the love of skiing. The edelweiss or star of the glaciers – the flower symbolic of the Alps – is the inspiration behind the names EDL Weiss, Black, Cobalt, Red, Blue, Topaze and so on. (“Edel” translates from German as “noble”.) EDL skis feature an image of the Alps as seen from Villars – Les Diablerets, our favourite base. It symbolises the brand’s Alpine roots. EDL skis are designed in Nyon and in Villars-sur-Ollon in Switzerland. They are crafted in Italy (a few kilometres from the Swiss border) in keeping with Alpine traditions of good workmanship and ski culture.
Vincent Zuppinger, Artistic Director of EDL SKI, said:
“As for any designer, the idea of designing a ski for such a worthy cause while also preserving the very essence of the brand’s graphic identity could only be achieved by taking immense creative pleasure in it. The distress and fear experienced by my wife and our family more than five years ago, when she was diagnosed with breast cancer, compelled me to handle the subject with humility and respect. I hope I’ve succeeded in my task.”
