The London Snow Show is re-launching in 2025 at Olympia after 15 years away from its former home.

The largest consumer ski and snowboard event of the year runs over a weekend in October and includes a long exhibitor list of destinations, tour operators, brands and snowsports organisations. There’s also a number of celebrity speakers, talks and advice sessions, comedy and après style parties with live music.

There’s a number of special features and installations across the two day event including a family area, the Red Bull action zone, luxury and wellness area with speakers and live yoga classes, kit and instruction zone, information theatre, photo competitions, Alpine Stroll, themed Après Ski (with Après Ski Bands), Ski Bar Comedy and the talks stage hosted by Chemmy Alcott.

Some of the exhibitors already confirmed include tour operators Crystal, Inghams and Ski Club Freshtracks and destinations such as Norway, Andorra, Colorado, St Anton and Gurgl also featuring alongside Vail Resorts and Ikon Pass. The retailer Ellis Brigham is returning to the show after several years away, as well as others including Ski Exchange.

Olympia has a long association with the event and is often considered the home of the Snow Show (formally known by other names including The London Ski Show) and as in the past, the event will take place in the National Hall, both on the main ground floor area and the mezzanine floor above. The large space allows for a lot of light and atmosphere as the nights draw in towards the lead up to the 2025-26 winter snowsports season.

In 2024, The Mountain Trade Network acquired the Snow Show brand and is behind the new re-launch of the event.

Founder of The Mountain Trade Network, James Gambrill, said:

“We’re really excited to be bringing the Snow Show back to its home at Olympia. Many skiers and snowboarders have great memories of the show over the years and we hear so much enthusiasm for the venue. But we are also bringing new elements to the event, creating a fun, action packed weekend, with lots to do and see, as well as plenty of opportunities to book holidays and buy equipment. Tickets to the London Snow Show will all be sold at a great value price point, for either one day or two, with a special price for families”.

The London Snow Show takes place on October 18 and 19, 2025 at Olympia, London.

Adult day tickets cost £10 and weekend Tickets £15. Family Day Tickets cost £25 (2 adults + up to 4 kids aged under 18).

To be the first to hear about tickets when they go on sale, sign up now to the Snow Show.

Information For Media

Media Tickets

Ski Press is the official media and PR agency for The London Snow Show.

There will be a limited number of tickets available over both days for media that register for the event. The tickets will be provided to accredited media and will allow VIP access to special events, media receptions and the Ski Press Media Zone. Further information and registration details will be sent out in due course.

LISTEX Media Day

The day before the London Snow Show, on Friday October 17, the LISTEX Media, Forum and Industry Networking day takes place at the HILTON, Kensington. This exclusive trade event with destinations and tour operators will open its doors to the media and include forum sessions, networking and the chance to set up meetings. Registration for LISTEX will be sent out in due course.

There will be an industry and media party organised by The Mountain Trade Network on the evening of Friday October 17.

NOTE: media registrations for LISTEX and The Snow Show will be separate.

About Olympia

Olympia London has been a major cultural venue since 1886, known for hosting iconic consumer, music, and sporting events. Its distinctive architecture and central London location make it one of the UK’s most recognisable event spaces.

In 2022, Olympia joined ASM Global and Legends ahead of a £1.3 billion redevelopment. The transformation will turn it into a major cultural hub with a live music hall, a new theatre, lifestyle hotels, restaurants, offices, and pedestrianised public spaces. The project is led by Yoo Capital and Deutsche Finance International, with designs from Heatherwick Studio and SPPARC.

Olympia is being reimagined as a world-class destination for live entertainment, innovation, and creativity.

About ASM Global and Legends

ASM Global and Legends merged in 2024 to become the world’s leading live events company. Together, they manage over 400 venues and produce more than 20,000 events annually, welcoming over 164 million guests. Their integrated services span venue planning, event booking, ticketing, partnerships, and hospitality, delivering outstanding experiences across the sports, entertainment, and leisure sectors.