French ski school Oxygene, specialising in English speaking instructors that cater for the British and Irish market, has appointed Ski Press to manage its media and public relations campaign for the 2021-22 winter season and beyond.
The company will celebrate its 30th anniversary in 2022 and is looking to communicate its unique brand of teaching style to its main target audience, along with some brand new non-skiing winter activities that are being launched by the school as well as expansion into new resorts in the French Alps. Oxygene is also particularly well-known in France for its adaptive ski program, helping skiers and snowboarders with physical and learning disabilities, get onto the slopes.
Alongside the winter campaign, Ski Press will be helping to spread the word about Oxygene’s new summer mountain e-bike program, launching in 2022.
Director of Oxygene, Julien Favre, said:
“This is an exciting time for us as we expand our offering, not only in new destinations, but also in the number of other activities we can now offer. Having a company like Ski Press communicating our news to our most important market is crucial and we are looking forward to working with them and all the journalists in the UK and Ireland that are interested in the evolution of ski teaching and our ski school that was set up 30 years ago to specifically look after British skiers and families”.
Rob Stewart, PR Director of Ski Press, said:
“I’ve been interested in Oxygene for many years now and have always admired the way the ski school engages with the industry here in the UK. Having met various members of the team over the years has helped me to understand why they are so unique and what they can offer skiers and families from the UK and Ireland. Not only do they pride themselves in delivering top class ski lessons with fluent English speaking instructors that understand the culture of the British skier and snowboarder, but they also offer an amazing program of other activities and there’s some really exciting news for us to share about that in the coming months”.
Oxygene will be exhibiting at The National Snow Show at the NEC, Birmingham on October 23-24, 2021 and will be welcoming journalists to visit the stand. As well as a schedule of news messages and launches throughout the campaign, Ski Press will also be organising trips for journalists, both in a group and individual format.