Demonstrating its commitment to the UK ski market, Maier Sports is premiering the first ever consumer facing event with a stand at the London Snow Show.

The aim is to communicate the Maier Sports concept of the ‘Perfect fit’ directly to skiers and snowboarders so they can experience first-hand the large range of sizes on offer, and get the chance to try the ski pants for themselves.

The London Snow Show takes place on Saturday and Sunday, 21-22 October, 2023 at the ExCeL Centre.

Ben Emsley from the British Telemark Team will also be available on the Maier Sports stand during the event. Maier Sports sponsor the team and Ben will be on hand to answer any questions about how they use Maier Sports clothing and on plans for the team this winter following their crowdfunding campaign that launched this month.

Stefan Taft, Head of Marketing for Maier Sports, said:

“Since our launch 6 years ago Maier Sports continues to expand in the UK and thrilled that the London Snow Show offers us the perfect opportunity to increase our visibility to the consumer. We are really looking forward to more collaboration with our UK retailers and partners as we grow the awareness of Maier Sports in the UK.”

Members of the Maier Sports UK team will be available at the Snow Show alongside Stefan Taft. The show is open from 10am to 5.30pm on Saturday October 21 and from 10am to 4pm on Sunday October 22. Maier Sports stand number is BV24.

British Telemark Team Crowdfunder: gofundme.com/f/b2jpr-british-telemark (£50,000 target)

Snow Show Media Event

Maier Sports will be hosting an exclusive media get-together at the London Snow Show on Saturday at 3.30pm on the Maier Sports stand (BV24). Journalists are invited to come along for some refreshments and to hear about the plans for Maier Sports in the UK. Members of the Maier Sports team from the UK and Germany will be in attendance as well as Ben Emsley from the British Telemark Team.