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Destinations Plan To Encourage British Skiers Back And Invest In New Technology To Improve The Customer Experience

Destinations Plan To Encourage British Skiers Back And Invest In New Technology To Improve The Customer Experience

News 13th July 2021

A survey conducted by the Mountain Trade Network and Ski Press in partnership with Skitude found a confident outlook to the coming winter season and a strong increase in the use of technology to help customers improve their experience.

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Henry Druce Joins The Ski Press Team As PR Manager

Henry Druce Joins The Ski Press Team As PR Manager

News 27th May 2021

Henry Druce, former Head of Ski Content at The Telegraph and editor of Daily Mail Ski and Snowboard magazine, is joining Ski Press as PR Manager.

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Ski Legend Dan Egan Releases New Book Chronicling His Worldwide Adventures

Ski Legend Dan Egan Releases New Book Chronicling His Worldwide Adventures

News 11th February 2021

Dan Egan and Eric Wilbur’s latest book Thirty Years in a White Haze tells Egan’s story of worldwide adventure and the evolution of extreme skiing. It’s available in the UK from March.

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Survey Shows Pent-Up Demand Means Once Travel Opens Up, Skiers Are Prepared To Book

Survey Shows Pent-Up Demand Means Once Travel Opens Up, Skiers Are Prepared To Book

News 3rd February 2021

With the UK ski industry and especially travel companies, being hit incredibly hard due to the Covid-19 pandemic, is there light at the end of the tunnel for tour operators and agents when things finally start to open up again?

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Avalanche Risk Reduction Technique Helps To Reduce Avoidable Death And Injury In Surgery As Well As The Mountains

Avalanche Risk Reduction Technique Helps To Reduce Avoidable Death And Injury In Surgery As Well As The Mountains

News 29th November 2017

Avalanche expert teams up with surgeon to promote safer procedures in the operating theatre.

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Recent Press Releases

Team Carrick-Smith Ready For Their Biggest Winter Yet As They Prepare For The World Cup And Alpine Skiing World Championships

Team Carrick-Smith Ready For Their Biggest Winter Yet As They Prepare For…

  • SkiPress
  • 22 Oct 2026
The Whiteout Skiing Podcast 94: Are Ski Shows Dead? And Is Alpine Skiing Boring?

The Whiteout Skiing Podcast 94: Are Ski Shows Dead? And Is Alpine…

  • SkiPress
  • 9 Oct 2026
The London Snow Show: 50 Years On

The London Snow Show: 50 Years On

  • SkiPress
  • 7 Oct 2026
Les Gets Winter Media News As The Resort Celebrates Its 90th Birthday With Reused Lift And New Snowpark

Les Gets Winter Media News As The Resort Celebrates Its 90th Birthday…

  • SkiPress
  • 1 Oct 2026
SkiWeekends Launches More New Catered Chalets As Demand For Short Breaks Increases

SkiWeekends Launches More New Catered Chalets As Demand For Short Breaks Increases

  • SkiPress
  • 28 Sep 2026

About Ski Press

Ski Press is a specialist snowsports PR and media relations company exclusively working with brands and organisations including ski equipment and clothing, ski schools, avalanche safety, ski tech, transfers, snowsports professionals to tour operators and ski resorts.

  • Herefordshire, UK
  • +44 (0)7543 799338
  • info@ski-press.com

Latest Press Releases

Team Carrick-Smith Ready For Their Biggest Winter Yet As They Prepare For The World Cup And Alpine Skiing World Championships

Team Carrick-Smith Ready For Their Biggest Winter Yet As They Prepare For…

  • SkiPress
  • 22 Oct 2026
The Whiteout Skiing Podcast 94: Are Ski Shows Dead? And Is Alpine Skiing Boring?

The Whiteout Skiing Podcast 94: Are Ski Shows Dead? And Is Alpine…

  • SkiPress
  • 9 Oct 2026
The London Snow Show: 50 Years On

The London Snow Show: 50 Years On

  • SkiPress
  • 7 Oct 2026

The Whiteout Ski Podcast

  • The Whiteout Skiing Podcast 94: Are Ski Shows Dead? And Is Alpine Skiing Boring? 9th October 2026The Whiteout Skiing Podcast 94: Are Ski Shows Dead? And Is Alpine Skiing Boring?

skipress

We took the Whiteout skiing podcast to the Norther We took the Whiteout skiing podcast to the Northern Snow Show in Manchester this month for a live edition at what has become a great event in the snowsports calendar. 
Dom and I talked about some of the things that are happening this season and looked at reasons why shorter ski breaks and more of them, are becoming more popular. 
#snowshow #manchester #skipodcast #skiing #gbsnowsport
We recently took a group of journalists to experie We recently took a group of journalists to experience Les Gets and Châtel during the summer months - Les Gets might be known for its extensive mountain bike park, but it's also home to the Mechanical Music Museum (a must see spot!), incredible hikes with the best Mont Blanc views, easy e-biking trails and a number of fantastic restaurants. 
Over in Châtel, this peaceful village feels incredibly alpine authentic with cheese farms and easy hikes that cross into Switzerland - but don't forget the highest double zip line in the Alps, feel like a bird for a few minutes, it's not scary at all!!
@lesgetsofficiel @chatel_officiel @chalets1066 #summer2026 #mountains #france #lesGets #chatel
This week saw the fifth edition of The Winter Laun This week saw the fifth edition of The Winter Launch Networking Party – and it was our biggest and best one yet! 🎿❄️

Hosted by thewhiteoutpodcast.com, @skipress and @inthesnow_magazine, more than 160 VIPs from across the snowsports industry and media joined us at The Fable in Farringdon on Monday night to kick off the winter season.

Alongside some serious networking, our guests got the chance to try their luck at the Ski The American Rockies roulette table (not real money, of course!), get their picture taken on the @snow.swings and be wowed by one of the UK’s best magicians, @robertfoxlive.

And then there were the prizes…

One very lucky guest won a pair of @head_ski skis signed by Dave Ryding @dave_ryding – and presented by Dave himself on the night.

Other fantastic prizes included a pair of @salomon ski boots with a fitting at @profeetcustom, a huge @ospreyeurope roller bag and, from our event gear sponsor @shackletonofficial, a Fortuna ski jacket worth £795. A serious bit of kit. Lucky winners!

But the biggest shout-out has to go to our brilliant event supporters.

Our headline sponsors, Jungfrau Ski Region @jungfraujochtopofeurope and Grindelwald Tourism @grindelwald_eiger, led the evening and shared their passion for this very special ski area in the heart of Switzerland. 🇨🇭

A huge thank you too to everyone from Ski The American Rockies – @bigskyresort, @coloradoskicountryusa, @jacksonhole, @visitparkcity, @skiutah and @sunvalley – who make such an effort to join us and always bring so much energy to the event.

And finally, another big thank you to our gear sponsor @shackletonofficial and our brilliant drinks sponsor @lifepass_eu, helping to keep people safe on the slopes.

We’re really proud of what The Winter Launch Networking Party has become. Most of all, it was fantastic to see so many old friends from across the industry – and to make plenty of new ones too.

#winterlaunch #wintertourism #event
Our PR Director, Rob Stewart, recently took a grou Our PR Director, Rob Stewart, recently took a group of UK journalists on a 4 day trek around Les 3 Vallées known as the tour of l’Aiguille de Fruit, which is a 3048 metre spectacular rocky peak within the Vanoise Massif and between Courchevel and Méribel. There’s 3 nights in a set of mountain refuges including Lac Merlet, Refuge du Saut and de Grand Plan. 
For anyone that hasn’t stayed in a French mountain refuge before, although they vary in size and comfort levels, one thing remains the same – friendly hospitality, great home style food and plenty of wine if you have the energy. There was some tough but rewarding hikes along the way including some incredible cols with views across to Mt Blanc and beyond, but all worth the effort. 
Toping and tailing the trip involved 2 very comfortable nights at the Lodji Hotel in Saint Martin de Belleville during its annual craft beer festival and 1 night in the lovely Ecrin Blanc in Courchevel Moriond. 
#les3vallees #presstrip #alps #hiking #mountainRefuge
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